Mutinex has released the Open MMM Validation Framework, a vendor-neutral toolkit to independently test and compare any marketing mix model.The announcement:Mutinex, a leading provider of marketing mix ...

In the first part of this series, we explored four fundamental laws of marketing that any effective MMM solution should ...

The French agency holding company said it's set aside 300 million euros to make further "bolt-on acquisitions" this year.

While AI enables creation, automation, and personalization, Google is clear: without measurement, there is no sustainable ...

AI is reshaping the way marketers measure success – and Google is building the tools to match. We speak to Katrin Werres, UK ...

When Costco recently announced plans to set up a Global Capability Center (GCC) in India, it added its name to a growing list ...

Scaling fast is seductive—but it can bankrupt companies and undermine communities. Slower, deeper growth is often the best ...

JLAFit Athletics in Celina offers athlete-style training for kids, teens and adults, building confidence, preventing injuries ...

Join True Zoe Fellowship in Conroe to experience “Zoe”—the vibrant life God intended—through worship, family, mental wellness ...

Applebee's and IHOP show early signs of a turnaround, with traffic and same-store sales up sequentially in Q2 FY 2025. Learn ...

Q2 2025 Earnings Call Transcript July 24, 2025 IMAX Corporation beats earnings expectations. Reported EPS is $0.26, ...

Q2 2025 Earnings Call Transcript July 24, 2025 ADT Inc. beats earnings expectations. Reported EPS is $0.23, expectations were ...