Mutinex has released the Open MMM Validation Framework, a vendor-neutral toolkit to independently test and compare any marketing mix model.The announcement:Mutinex, a leading provider of marketing mix ...

In the first part of this series, we explored four fundamental laws of marketing that any effective MMM solution should ...

The French agency holding company said it's set aside 300 million euros to make further "bolt-on acquisitions" this year.

While AI enables creation, automation, and personalization, Google is clear: without measurement, there is no sustainable ...

AI is reshaping the way marketers measure success – and Google is building the tools to match. We speak to Katrin Werres, UK ...

Prescient AI today released a new forecasting and optimization model built from the ground up to replace failing measurement frameworks that can't keep pace with today's high-stakes marketing ...

When Costco recently announced plans to set up a Global Capability Center (GCC) in India, it added its name to a growing list ...

Scaling fast is seductive—but it can bankrupt companies and undermine communities. Slower, deeper growth is often the best ...

Green's conclusion is simple but compelling: “The future of marketing isn’t AI-powered. It’s creativity-powered, ...

In the US, first-party marketing intelligence platform Bonsai has secured $1.8m in investment, with which to accelerate go-to ...

JLAFit Athletics in Celina offers athlete-style training for kids, teens and adults, building confidence, preventing injuries ...

OptimizeRx posts 11% Q1 growth and rising EBITDA, but long-term momentum hinges on scaling subscriptions and margin mix gains.