Assembly MENA’s Ryan Garner talks about the marketing mix modelling comeback, a loyalty goldmine and a pivotal year for ...

Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  Now as the marketers what’s ...

Google has announced the general availability of Meridian, its powerful open-source Marketing Mix Model (MMM). Previously ...

GLOBAL – Google has made its open-source marketing mix model (MMM), Meridian, available to marketers and data scientists. Google first launched the MMM in March 2024 and has since tested it with ...

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign effectiveness.

Google on Wednesday officially launched Meridian, its open-source marketing mix model (MMM) designed to help marketers allocate budgets more effectively in a dynamic digital landscape. After rigorous ...

Discover how Google's new Meridian marketing mix model revolutionizes campaign strategies with advanced data analytics and optimization.

Google has launched its own open-source marketing mix model (MMM), made available to all marketers and data scientists.Designed to help marketers better allocate budgets in today’s challenging ...

The model provides access to Google's MMM Data Platform, which offers core data such as impressions, clicks, and costs, as ...