In the first part of this series, we explored four fundamental laws of marketing that any effective MMM solution should ...

Founders Franco Lebolo and Zach Cohen believe they’ve located a whitespace in the $1.2 billion electronic invitation industry ...

A pair of San Francisco-based siblings teamed up to found Rocksalt, an agentic AI platform that aims to help B2B companies ...

A Berkshire Eagle editor dives into W71’s bold new format, experiencing mezcal-fueled plays, icy opera, late-night comedy and ...

Zeta Global Holdings posted 36% YoY revenue growth in Q1 to $264 million, marking its 15th straight beat-and-raise quarter.

Definition Marketing Mix Modeling (aka MMM) is a forecasting methodology used by marketers to assess the impact of various app marketing tactic scenarios on product sales. To build a Marketing Mix ...

Marketing measurement is broken, and everyone knows it. Every week, I talk to marketing leaders who are desperate to quantify the revenue that marketing is incrementally delivering to the business.

NEW YORK and TOKYO, June 11, 2025 /PRNewswire/ -- Mediagene Inc.(the "Company"), a subsidiary of TNL Mediagene (Nasdaq: TNMG), today announced the launch of "CoSTORY with WOWOW," a promotional ...

Direct Message: Google’s open-source Meridian reframes marketing-mix modeling (MMM) as a practice —not a product—by letting brands see, test, and tailor every assumption in the code itself.

The Gist Marketing measurement gets an upgrade. Google Meridian introduces a programmatic, open-source approach to marketing mix modeling for deeper performance insights. Customization meets control.

Using marketing mix modeling solutions looks at prior performance over paid, earned, and owned media and links that to sales or some other objective. You have a better understanding of what is ...