Students in Brian Kenyon’s Sport/Entertainment Marketing Class at Arthur L Johnson High School in Clark created posters based on the 4 P’s of Marketing; Price, Product, Promotion and Placement ...

In today's rapidly evolving digital world, the traditional marketing mix of the four Ps (product, promotion, placement and price) is no longer adequate. In the internet era, amidst ever-growing ...

Key Learning: Discover how to elevate your brand performance by: Measuring promotion response with confidence Benchmarking promotion ROI effectiveness Optimizing promotion investment mix Speakers Name ...