With the majority of marketers just having oversight over promotion, marketers face a “double-edged sword” when it comes to ...

Promotional video marketing plays a key role in shaping brand identity by influencing how audiences perceive a company or ...

In our own customer base of mid-to-large organizations, 73% now have formal sustainability policies. Their purchasing ...

Saiyaara's unconventional promotional strategy, avoiding typical media appearances, has sparked praise and discussion in Bollywood, especially from filmmaker Sanjay Gupta. The film's impressive Rs 20 ...

App Promotion Summit Berlin is calling for speakers to join industry leaders from Babbel, Flink, Bolt, Omio, Freeletics, and ...

Tata Consultancy Services has elevated Amit Govind as the Global Head of Marketing - Sustainable Services. The appointment ...

Shilpa Shirodkar revealed that a 90s rumour of her being shot dead during a film shoot left her family shocked. The report ...

In an industry obsessed with creating buzz before substance, it looks like Mohit Suri and YRF has reminded everyone that sometimes, less really is more.

WWE is reportedly giving a dominant star the same marketing treatment they gave to John Cena... and it's a sign of huge ...

User-generated content has become the backbone of modern marketing—but most advice focuses on theory rather than execution.

Tobacco companies are exploiting the metaverse to promote smoking and vaping among young people, bypassing traditional ...