Be it a community fest, sports event, business promotion, footballs with a company logo and color, present a special ...

Weigel's is collaborating with Dr Pepper, Coca-Cola and Pepsi to provide a cost-effective, scalable and brand-aligned experience. The promotion reinforces the retailer's leadership in the cold vault, ...

Saiyaara's unconventional promotional strategy, avoiding typical media appearances, has sparked praise and discussion in Bollywood, especially from filmmaker Sanjay Gupta. The film's impressive Rs 20 ...

With the majority of marketers just having oversight over promotion, marketers face a “double-edged sword” when it comes to ...

In our own customer base of mid-to-large organizations, 73% now have formal sustainability policies. Their purchasing ...

Promotional video marketing plays a key role in shaping brand identity by influencing how audiences perceive a company or ...

Jade Bonacolta shares how asking two questions gave her the blueprint to being promoted quickly.

Allan Freeman, the pioneering movie marketing strategist who helped standardize early market research and film promotional strategies, has died at 88.

In this episode, Warren Werbitt is joined by marketing expert Amanda Bronowski to dive into strategies tailored for the printing industry.

Promotional strategy drives customer engagement The timing of the 50-cent donut promotion with National Donut Day creates natural marketing momentum while connecting commercial activities to ...

The digital sphere is in constant flux, demanding a reassessment of marketing strategies. Businesses today must move beyond rudimentary tactics and engage audiences on a deeper level. The shift from ...