Psychographic marketing goes beyond just pointing an ad at a person who searched for something. It takes into account factors such as the user’s mindset, emotions, needs, wants, and desires.

Psychographic analysis involves the study of how people live, what interests them and what they like, according to the American Marketing Association. Equifax auto lending sales leader Craig Sims ...

What is often missing is the more emotive and psychographic knowledge — attitudes, interests and motivations. In essence, knowledge of what drives actual behavior. Advances in neuroscience and books ...

Ted Cruz’s presidential effort is working closely with a little-known company owned by one of his biggest donors that uses nontraditional “psychographic” analyses of voters to try to win ...

Does psychographic marketing really work? With enough data, could a company predict what you want? That’s the idea behind psychographic advertising: A company builds a profile of each customer ...

expand CaliberMind CEO Raviv Turner LinkedIn photo By Ben Miller – Contributing Writer, Denver Business Journal Oct 26, 2016 A Boulder marketing company that uses "psychographic" information ...

Central Floridians are religious, politically conservative and support a strong U.S. defense. Most of them also like to eat at McDonald’s, believe in traditional male-female roles, and don&#8… ...

Trump’s plan for a comeback includes building a ‘psychographic’ profile of every voter October 27, 2016 More than 8 years ago Summary ...

Cruz campaign paid $750,000 to ‘psychographic profiling’ company October 19, 2015 More than 9 years ago Summary ...

TikTok, China wants ‘psychographic analysis’ of US kids, users: GETTR CEO GETTR CEO Jason Miller argues China and TikTok have the upper hand in the inherent cyber conflict with the U.S.