Commentary Public Relations and Litigation: Disney's 'Clickwrap' Agreements and the Public Backlash While I am sure that the Disney attorneys meant well, and maybe were executing a strategy ...

Public relations is a field with a reputation for fun and excitement. But it also requires discipline and a can-do spirit to succeed. Define the goals and objectives of your public relations plan.

To ensure that you develop the right type of public relations campaign, set clear objectives. For example, you might want prospects in the market to feel that your company is an innovative supplier.