You don’t need a PR team that specializes in AI. You need one that understands how to craft the right message, deliver it to ...

For executives reading this: Next time you're tempted to say "Just PR this," remember—you're not asking for a simple task.

Public relations professionals say digital storytelling and social listening are the trends that will most influence the future of the field, according to recent research from the USC Annenberg Center ...

Using the news or business press to carry positive stories about your company or your products; cultivating a good relationship with local press representatives Just what is public relations?

The Television Publicity Executive Committee has announced their leadership for 2025, including leaders from Disney Branded ...

Though it has been said that there is no such thing as bad press, there is little doubt that many organizations that have been on the receiving end of bad public relations (PR) would disagree.

By Samuel OWUSU ADUOMIIn today’s fast-evolving business landscape, Public Relations (PR) is no longer a peripheral ...

Public relations is a high-pressure industry that demands adaptability, strategic thinking, and the ability to navigate an ...

Loftus graduated in the spring of 2024 with a Bachelor of Arts in Journalism with an emphasis in public relations and ...

While only well-established organizations acknowledge the golden investment of public relations, there are also cases where ...