In many ways, AI has transformed PR. But the fundamentals haven't changed. You still need to earn high-quality media coverage. The difference is that now, those features are no longer just about ...

NO major industry," said Adman Bruce Barton 19 years ago, "has the moral right to allow" itself to be unexplained, misunderstood or publicly distrusted, for by its unpopularity it ...

One result of this expansion is that the public relations business itself is badly in need of better public relations. Feelings about it range from occasional admiration to exaggerated alarm.

However, if a negative impression is associated with that same company, customers may turn away. Using branding and marketing efforts, over time, a company can change the way the public views it.

Mario Morrow Sr., president of Mario Morrow & Associates, has overseen his Southfield-based public relations company adjust over the years, especially the last two of the COVID-19 pandemic. Morrow ...

World Public Relations Day is celebrated annually on July 16. It is a global event that draws the attention of global citizens to the practice of PR, its feats, problems and prospects. The activities ...

In the world of public relations specifically, emerging trends are shaped by changes in the broader social, technological and economic landscape.

The salary gap between public relations specialists and news reporters has widened over the past decade – to almost $20,000 a year.

It’s time for companies to take a look at what labor and employment law developments they might expect during President-elect Trump’s second term in office. And there is, perhaps, no area of workplace ...

Public relations practice started when one person wanted to persuade another to change an opinion, or to take a specific course of action. Harold Burson of Burson-Marsteller said the definition that ...

While AI's applications are indeed fascinating, the world of public relations still has every reason to remain human at its foundation.