Using the news or business press to carry positive stories about your company or your products; cultivating a good relationship with local press representatives Just what is public relations?

A public relations, advertising and applied communication major learns to use communication strategies to help shape the image of a company, organization or brand and to convey information to the ...

A public relations announcement issued to the news media and other targeted publications for the purpose of letting the public know of company developments Think of a press release as your ticket ...

Organizations rely on public relations professionals to reach audiences and promote an attractive, positive public image. By blending aspects of marketing, journalism and advertising, public ...

The UAB Department of Communication Studies offers a top-ranked and award-winning curriculum in public relations. Our program is designed to offer you a wide range of career choices in fields that ...

Public relations specialists aim to generate positive publicity for their clients and enhance their reputation. They may serve as the press secretary for the president of the United States ...