Public relations (PR) is not a short-term game. It requires a long-term strategy to help you build a successful and long-lasting brand. Unfortunately, many businesses make the mistake of thinking ...

The role of public relations is crucial to building and maintaining a good reputation for a company, yet there’s often confusion surrounding what exactly it does.

Public relations professionals work with media types–magazines and newspaper editors and radio and TV producers–to get their clients’ stories in the news. Because there’s an awful lot of ...

What Is Public Relations Damage Control?. Careers in marketing include advertising, research, merchandising, consumer psychology, sales and management, product management and public relations.

United Airlines has been handed some positive compliance lessons from its recent public relations faux pas, including the forcible removal of a passenger, ... United Airlines: using a compliance ...

When talking about marketing in the security industry, public relations (PR) is probably the least understood tool in the box—and this is to the industry's detriment. Not only is good PR key to ...

Public relations is a form of manipulation, used to shift public opinion. It is expressly designed to benefit the organization wielding it, something we’d be wise to remember during the pandemic.

While sales tend to be tangible, public relations is more intangible in nature. Sales are easily measurable, as they generate a specific dollar value for the organization.

The UAB Department of Communication Studies offers a top-ranked and award-winning curriculum in public relations. Our program is designed to offer you a wide range of career choices in fields that ...