Like many aspects of the media and communications industry, the public relations industry has a well-documented diversity issue. 2022 data by the Bureau of Labor Statistics states that 81.4 ...

The future of public relations depends on our ability to harness new technologies responsibly while centering transparency, ...

Many traditional public relations tools and methods will also need to adapt. Perry said the industry has been lamenting the death of the press release for 20 years "and somehow they just won't die." ...

There are a select few individuals in the fast-paced world of public relations who stand out for their exceptional skills and unwavering commitment. Liana Zavo, an extremely successful keynote ...

As trust in institutions and media continues to erode globally, public relations industry leaders are calling on the next ...

The cost for a 30-second ad is reportedly around $7 million. Rick Griffin is a San Diego-based public relations and marketing consultant. His MarketInk column appears weekly in Times of San Diego.

AI deepfakes are becoming more common and harder to detect, and the public relations industry needs to be ready for increasing misuse of AI technology. Here are five suggestions. 1. Stay current with ...

And since public relations is needed in all kinds of organizations, it can be helpful to have knowledge related to the industry you pursue work in, too. Keane, who also teaches public relations and ...

In a LinkedIn post that has resonated with the industry, Praise Adio, a Public Relations and Communications Executive, ...

Lively's complaint argues that the tactics in Abel and Nathan's campaign on behalf of Baldoni went "well beyond standard crisis PR" by deploying the controversial practice of astroturfing, a ...

Rachel James-Terry was named the 2023 Outstanding Professional of the Year by the Public Relations Association of Mississippi (PRAM) at its ceremony in Jackson on Jan. 31.