NEW YORK, Jan. 21, 2021 /PRNewswire/ -- Communicators and marketers have long sought a solution for the problem of evaluating the effectiveness of ...

It’s no wonder the role of chief communications officer (CCO) continues to evolve. Based on my perspective, this position has never been more critical to the health and success of a business.

Omnicom launched a new platform to measure PR campaigns' effectiveness. OmniearnedID says it helps PR pros build audiences, pick influencers, and help manage brands' reputation. Agencies are ...

As part of the World PR Day celebrations, the Minister of State in charge of Government Communications, Felix Kwakye Ofosu, has urged Public Relations Officers within the Information Services ...

That is now possible with the launch of Omnicom Public Relations Group's patent-pending precision communications platform, omniearnedID™. "Being able to consistently link earned media to sales ...