When you hear the term “public relations” (or “PR” for short), what’s the first thought that comes to your mind? Perhaps something akin to preserving the connotation of a well-known ...

In 2022, public relations will need to provide answers about what action is being taken on climate, racial issues and social justice. Entrepreneurs, wake up! The “me, me, me” perspective is over.

A good public relations campaign will have a clear objective. In theory this could simply be to raise awareness of a product, service or brand, but ideally it will be more specific.

Public relations, or PR, practitioners and members of the media have roles that are in many ways complementary. Both sides of these relationships have common goals of creating a story, o.

Malaysia has the largest number of COVID-19 cases in Southeast Asia with more than 2,900 and counting. This week, Malaysia's government also had a serious public relations issue after an ill ...