The Public Relations Community around the globe is observing this month as World PR Month. In the dynamic world of development economics, factors like infrastructure, human capital, fiscal policy, and ...

A good public relations campaign will have a clear objective. In theory this could simply be to raise awareness of a product, service or brand, but ideally it will be more specific.

In my 30 years as an adult in the workforce, I’ve been on both sides – 15 years as a journalist and print, and the last 15 or so in public relations.