Public-speaking skills are a must since public relations and marketing professionals often find themselves in front of clients, reporters, customers, community representatives or other groups.

Public relations professionals say digital storytelling and social listening are the trends that will most influence the future of the field, according to recent research from the USC Annenberg Center ...

Public relations (PR) specialists craft press releases, implement brand strategies and analyze public opinion. Drawing on strong communication skills, they manage their clients’ public images ...

Public relations managers earn attractive salaries and have promising employment projections. The U.S. Bureau of Labor Statistics (BLS) reports that these professionals earned a median annual ...

Schauster and Neill found that while traditional advertising and public relations skills, such as writing and presentation, remain foundational, other skills are now necessary for success in both ...

PR experts need the knowledge, skills, tact and judgement of journalists in helping an organisation communicate purposefully with their stakeholders. [iStockphoto] A section of public relations ...

There are three essential skills every PR person should have if they want to succeed: Developing strategy Writing Pitching In today's post, let's talk about how to be a strategist. Tomorrow and ...

"These are really important public relations skills. I think they're going to absolutely take these skills and use them when they go into PR themselves," she said.

Food and energy companies have learned a lot since the 1970s about how to deal with public indignation over soaring commodity prices. Now, all that knowledge may be put to the test. Crude-oil ...