In 2022, public relations will need to provide answers about what action is being taken on climate, racial issues and social justice. Entrepreneurs, wake up! The “me, me, me” perspective is over.

A good public relations campaign will have a clear objective. In theory this could simply be to raise awareness of a product, service or brand, but ideally it will be more specific.

Public relations is vital to controlling the narrative for businesses large and small. For investors, PR can be a layer that needs to be pulled back to understand the whole story.

This online public relations specialization is ideal for learners interested in how to practice public relations and branding communication. You will learn how to use different tools to manage your ...

Research, plan, implement and evaluate effective public relations/advertising campaigns. Develop and design creative storytelling to raise awareness, educate audiences, advocate change and influence ...