Public relations and marketing—what’s the difference? To the untrained eye, it can be difficult to differentiate between something like a social media post and a news story. It can be ...

Let's start with the fact that PR and marketing are not the same, although many people think they are. If we go back a few years, there was a clear demarcation between public relations and marketing.

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The Difference Between Marketing, Advertising, Public Relations & Sales Promotion. Marketing is the overall process of communicating and delivering products to a target audience through the ...

Align Your Public Relations, Marketing, and Sales by Asking Yourself These Four Questions An effective communications strategy requires personal and organizational alignment. Here’s how you get ...

Public-speaking skills are a must since public relations and marketing professionals often find themselves in front of clients, reporters, customers, community representatives or other groups.

Public relations professionals say digital storytelling and social listening are the trends that will most influence the future of the field, according to recent research from the USC Annenberg Center ...