Black-owned advertising agencies are reshaping the industry from the inside out, using creativity as a form of resistance, visibility, and power.

Digital Public Relations and Marketing Communications Trends in Africa provides significant implications for marketing ...

Flo Health's Head of ASO reveals how privacy became their competitive advantage and unconventional tactics that drive growth.

World Public Relations Day is celebrated annually on July 16. It is a global event that draws the attention of global citizens to the practice of PR, its feats, problems and prospects. The activities ...

And that meansimproved opportunities for using public relations as a bigger partof your marketing mix. PR is an excellent tool because it gives youexposure you don’t have to pay for directly.

Influencer marketing is rapidly becoming one of the most powerful and pervasive forms of word-of-mouth public relations.

The heart of public relations is still very human-centric. Intuition, empathy and creativity remain essential. But when ...

The "Yes, JCPenney" marketing campaign, led by CMO Marisa Thalberg, is breathing new life into the struggling retailer and getting people to take another look.

The Nigeria Customs Service (NCS) has unveiled a Live Public Relations Attribution Dashboard as it advocates for the adoption of artificial intelligence (AI) in public sector communication. NCS ...