How corporations turn long-term relationships into NHRA racing sponsorships that benefit both sides of the equation.

Hoosier Racing Tire reveals branding refresh and new logo at 2021 PRI show in Indianapolis. ... “I am really excited about the new look of our brand. Our logo has remained the same for 40 years.

RELATED: New premier series mark, name revealed DAYTONA BEACH, Fla. — NASCAR today unveiled a new official brand identity which will replace the bar mark used by the sanctioning body since 1976.

Beginning with the first issue in May 1992, Roger Penske and Team Penske have been featured on the cover of RACER magazine 44 times. No other team comes close. The video below looks back at those ...

LUZERN, Switzerland, Nov. 18, 2019 /PRNewswire/ -- Adrenaline, racing cars, Formula 1... even the first glimpse of the new Regulator Classic Carbo... Menu icon A vertical stack of three evenly ...

MAVTV has been owned by Lucas Oil Co. since 2011. The network and its new mobile application are expected to broadcast a combined 300 or more live races this year.

Volkswagen reveals its new R logo, which will first appear on the Atlas Cross Sport R-Line SUV that makes its global debut Friday. Opens in new window Skip to main content ...

3. Start With Brand Foundations. Don’t just skip to the name and visual marks like a logo. Do the harder, less sexy work of understanding and making decisions around the fundamentals such as ...