Established in 2002 as a biennial celebration of racing cars that made history as the greatest endurance race of all time, ...

How corporations turn long-term relationships into NHRA racing sponsorships that benefit both sides of the equation.

Speedbump is best known as the unofficial mascot of Austin FC, but the agency behind him has been hosting armadillo races and ...

There are strange, ironic and sometimes obvious origins of the 32 NFL team names, from frontier icons and bird metaphors to ...

On the newest episode of the Brand New World podcast, CFO Ryan Schaffer outlines Expensify’s winning strategy for a starring ...

Despite once being called the Dodge Ram, RAM is now a separate pickup truck brand. After some restructuring, RAM is no longer ...

Zac Brown Band and HendrickCars.com will be teaming up with Hendrick Motorsports for the NASCAR Cup Series Playoffs event at Las Vegas Motor Speedway on October ...

Sponsoring a Formula One (F1) racing team is a costly endeavor. Per RTR, a sports marketing agency focused on motorsport ...

From the Ride to the Tempus, and the Endorphin Speed to the Endorphin Elite, these are the Saucony shoes worthy of a place in ...

Branded placements on team uniforms, fire suits and racecars in the new movie showcase how brands are investing in authentic ...