That can be achieved by allowing real estate agents to market properties among themselves, as they have long done. Zillow’s step matters: the company is the 800-pound gorilla in residential real ...

Your 2025 Marketing Playbook — with 33 unique real estate marketing ideas to help you get more clients, listings & closed deals in 2025.

This real estate marketing guide is a comprehensive look at the most cutting-edge real estate marketing ideas, strategies, tools & software for the New Digital Age. This guide covers both offline ...

3. Equip yourself with the right tools No matter which marketing strategies you choose to include in your real estate marketing plan, there are three crucial tools that you’ll need. Your tools ...

As affordability slips and sellers seek an edge, $1 homes are helping agents cut through the noise in a crowded market.

Real Estate News Compass real estate criticized for ‘getting both sides of the deal’ Critics say a new marketing strategy that keeps listings in-house will hurt some home sellers.

Two major real estate marketplaces are making big changes to what home listings can appear on their websites. Zillow and Redfin are both taking aim at listings of homes up for sale that have been ...

Concierge selling services manage the entire sale process—from staging to negotiations—making it simpler, faster, and often more profitable.

Almost every real estate purchase begins online. But the journey from browsing to buying is long, difficult, and emotional. Content is your key to staying at the top of potential clients’ minds ...

“We’re using it every day,” said Mike Puma, chief marketing officer at Century 21 Beggins, who uses ChatGPT to write content like social media posts or video scripts for real estate agents.

Real-estate agents increasingly are marketing their listings—and themselves—in short, often low-production videos that can be made and viewed easily on mobile devices. Property tours have ...

But in real estate listings, they usually mean you’re buying a project—and probably an expensive one. No one’s going to list a house saying “needs $200,000 in renovations,” after all.