Fashion KOLs and women influencers are able to gain advantageous status in the ecosystem. Influencers “ 打哈欠的大狮子 ” and “HiyaSonya” have gained more than 1 million followers in Red since they were ...

“Without the social app, the e-commerce is nothing.” Founded by Miranda Qu and Charlwin Mao, XHS (meaning Little Red Book – yes, Mao’s one) was used to exchange opinions on merchandise bought overseas ...

This is where Little Red Book, Zhihu, and Mafengwo have struggled. Little Red Book has had a crack at almost everything to make bank. It’s gone into cross-border e-commerce, physical stores, ...

Xiaohongshu's billion-dollar success reflects China's digital strategy in action, blending social media and e-commerce to capture a Gen-Z audience, but regulatory challenges and market volatility may ...

There’s a new little red book gaining traction in China – and no, it’s not written by Chairman Mao. XiaoHongShu (小红书), which literally translates as “little red book,” is a social ...