First word THE awful stories now circulating about 1) the Philippines being tagged in a tourism index as the “least safe country in the world”; and 2) the first lady, Liza Araneta-Marcos, being ...

When AI-generated summaries misinterpret credible sources or pull from false data, they leave businesses and public figures ...

Elizabeth Lampert of Elizabeth Lampert PR writes that the use of AI has created an urgent imperative: to use generative AI in ...

Referrals are a powerful driver of reputation, turning satisfied clients into advocates who bring in new business. Delivering ...

Learn how effective reputation management strategies can protect your brand during challenging times. Discover practical steps to maintain trust and respond effectively.