First word THE awful stories now circulating about 1) the Philippines being tagged in a tourism index as the “least safe country in the world”; and 2) the first lady, Liza Araneta-Marcos, being ...

When AI-generated summaries misinterpret credible sources or pull from false data, they leave businesses and public figures ...

Elizabeth Lampert of Elizabeth Lampert PR writes that the use of AI has created an urgent imperative: to use generative AI in ...

Referrals are a powerful driver of reputation, turning satisfied clients into advocates who bring in new business. Delivering ...

WPP-owned PR and comms agency Burson has launched Reputation Capital, an AI-powered technology and consulting solution designed to connect drivers of reputation to specific business outcomes such ...

NEW YORK - Burson has launched a ground-breaking AI-powered technology and consulting offer that connects drivers of reputation to specific and tangi ...

Learn about various types of reputational risk, their potential impact on your business, and proven strategies to protect (and repair) your brand reputation. What is reputational risk? Reputational ...

On May 30, Taylor Swift announced she had purchased the masters of her first six albums and won't be rerecording "Reputation." ...

Importance of employer branding The findings come as the report underscored the importance of employer branding, or how the company conveys or shapes its reputation as a workplace, to jobseekers.