NBA great Jerry West died on Wednesday — but his legacy lives on as his likeness appears on the basketball league’s iconic logo. West, 86, was an undoubted legend. Known as “Mr Clutch,” he ...

Original NBA Logo Designer Sounds Off. Alan Siegel, the creator of the current logo design, told Newsweek last year that he would support a new logo that paid tribute to Bryant. “It’s quite ...

The logo, which has West's silhouette, also has red and blue background hues resembling the American flag. It is one of the most identifiable pictures in sports. The origin of the NBA logo.

In honor of the NBA's 75th Anniversary Season, Shaun Powell sits down with the artist of the league's iconic logo design. Shaun Powell The NBA’s logo was designed by Alan Siegel in 1969. Jerry ...

The dunk was so amazing to see that it may be worthy of changing the NBA logo to the silhouette of his slam. The Bucks have been rolling through the early portion of the season, boasting an 8-1 ...