A SWOT analysis is a common tool for business analysis and marketing planning. The letters stand for strengths, weaknesses, opportunities and threats. Marketing managers using a SWOT analysis may ...

A SWOT analysis helps identify the strengths, weaknesses, opportunities, and threats of a business or project. It is a simple but powerful tool for understanding your company’s position in the market.

Ultimately, a SWOT analysis should reveal priorities, assist in long-term planning and form the basis of a business' marketing strategy. Internal Factors in SWOT Analysis Are Often Plentiful ...

21st Century SWOT. A recently published and very insightful Entrepreneur article lays out a way to use SWOT analysis in a 21st century context. The piece calls for a drilling down of the four SWOT ...

As a brand strategist for professional services, I always do a SWOT analysis with new technologies so that I can make informed recommendations to accounting firms and other clients. So far, my agency ...