The inside story of how a CEO and a group of marketers made a last-minute change of plans that now has the Ford brand leading U.S. sales.

To stay relevant, marketers must evolve from mere content creators to AI facilitators, curating autonomous tools that can ...

In an effort to catch consumers' attention and recover from significant losses, Red Lobster has come out with some bizarre ...

Poshmark has a feature that allows you to pay for some extra promo on your listings. Whether it's worth it depends on what ...

The proposal envisions a type of business improvement district supported by a charge on tasting room, club and event sales, among other qualifying purchases.

An ISE campaign has been recognised in this year’s Sammy – Sales and Marketing Awards. The Business Intelligence Group, which ...

Coca-Cola's India sales dropped in June due to early rains and geopolitical issues. CEO James Quincey remains optimistic ...

Early monsoons and geopolitical tensions hit Coca-Cola India's sales volume in Q2. Despite the decline, Coca-Cola remains ...

Aston Manor is celebrating the summer months by turning back the clock to the electric energy of the 1990s with a brand-new marketing campaign, Happy ...

CMO Ryan Meegan explains how the flushable wipe brand’s latest effort represents a course correction from its previous ads.

Unification means sharing priorities, building programs together and measuring success in a connected way. It means showing up for the buyer as one brand and one team.