Pharma’s next big leap won’t come from the lab. It’ll come from outside the lab, where the rules of narrative, attention, and ...

Jacob Beau is bringing clarity to the complex world of digital marketing. As the founder of CONCEPT ... improving the account’s estimated action rate and user value. When the sales campaign followed, ...

In an effort to catch consumers' attention and recover from significant losses, Red Lobster has come out with some bizarre ...

The proposal to create a ‘wine improvement district’ would place a charge on tasting room, club and event sales — but not purchases at liquor and grocery stores.

To stay relevant, marketers must evolve from mere content creators to AI facilitators, curating autonomous tools that can ...

The retailer widens the lens on back-to-school marketing by iterating on a “Yes, J.C. Penney” positioning that has boosted ...

In 2025, the best marketers are data analysts first and creatives second. They’re the ones who: • Let algorithms guide ...

Nutella spread maker Ferrero, armed with experience in health-regulated European markets and a track record of revamping ...

The inside story of how a CEO and a group of marketers made a last-minute change of plans that now has the Ford brand leading ...

Ford CEO Jim Farley said dealers are helping the automaker win in sales and bring down warranty costs. Here's what Ford will do for them.

Ford CEO Jim Farley said dealers are helping the automaker win in sales and bring down warranty costs. Here's what Ford will do for them.