Jacob Beau is bringing clarity to the complex world of digital marketing. As the founder of CONCEPT ... improving the account’s estimated action rate and user value. When the sales campaign followed, ...

New research from Billion Dollar Boy shows that while creators are being briefed to build brand love, the boardroom still ...

It feels that the only thing linear in marketing today, is the desire for the next big idea or channel. But there are no silver bullets. Customer journeys are complex. They always have been, yet ...

In an effort to catch consumers' attention and recover from significant losses, Red Lobster has come out with some bizarre ...

The proposal to create a ‘wine improvement district’ would place a charge on tasting room, club and event sales — but not purchases at liquor and grocery stores.

To stay relevant, marketers must evolve from mere content creators to AI facilitators, curating autonomous tools that can ...

The retailer widens the lens on back-to-school marketing by iterating on a “Yes, J.C. Penney” positioning that has boosted ...

CMO Ryan Meegan explains how the flushable wipe brand’s latest effort represents a course correction from its previous ads.

Ford's Q2 2025 sales soared, outpacing the industry with huge gains in trucks, hybrids, and SUVs thanks to a genius sales ...

Nutella spread maker Ferrero, armed with experience in health-regulated European markets and a track record of revamping ...

The inside story of how a CEO and a group of marketers made a last-minute change of plans that now has the Ford brand leading U.S. sales.