Generative artificial intelligence (gen AI) seems to offer endless possibilities for sales and marketing. It can help ...

Educational marketing is a long-term, more effective strategy beyond just awareness. It empowers better decision-making, as ...

Sales professionals are using generative and autonomous AI to prepare for in-person meetings and calls.

Slow moving products can be a serious challenge for any eCommerce business. These are items that don’t sell as fast as expected, often ending up stuck in storage. The slow moving stock definition ...

Hoping to build a loyal customer base in their neighborhoods, restaurant owners can learn actionable local store marketing ...

Proving marketing’s worth isn’t just about doing the work—it’s about making it visible. Speak the C-suite’s language with ...

The Employment Relations Authority (ERA) recently dealt with a case involving a sales and marketing specialist who claimed ...

Vipshop Holdings Limited (NYSE: VIPS) Q1 2025 Earnings Call Transcript May 20, 2025 Vipshop Holdings Limited beats earnings ...

Customers, whether they are new or have been loyal to your business for years, can be easily managed and categorized based on ...

Zoho rolls out CRM for Everyone with added AI features, enabling functions beyond sales to quickly set up workflows and ...

Cost per lead (CPL) calculates the average cost of generating new sales leads. Specifically, it measures the cost-effectiveness of individual marketing campaigns. For example, knowing how to track ...

We assign a narrow moat rating for Alibaba Health due to its network effect from the number of healthcare merchants, pharmacies, and online doctors on its platform, and intangible assets that come ...