Gupta, Sunil. "Impact of Sales Promotions on When, What, and How Much to Buy." Journal of Marketing Research (JMR) 25 (November 1988): 342–355. (Winner of William F. O'Dell Award For the Journal of ...

In a polarized political climate, brands are being forced to rethink how they approach this holiday—striking the right ...

The Los Angeles International Wine & Spirits Challenge brings winning wines and spirits to a diverse and discerning audience.

Businesses using promotion as the dominant strategy were defined as all businesses spending less than 36% of their marketing funds in advertising. The average business in this group spent only 23% of ...

Sales promotion close sales promotionA short-term marketing strategy which aims to increase sales of a particular product or a range of products. is used to encourage customers to buy more of a ...

The main aim of promotion is to either persuade customers to purchase or inform about products. This includes advertising, sales promotion, public relations and personal selling. A business can ...

particularly in healthcare brand promotion and launch strategies. In her new role, Rogers will spearhead XCH’s integrated ...