In a polarized political climate, brands are being forced to rethink how they approach this holiday—striking the right ...

With marketing spending expected to reach historic highs, it’s important for marketers to ensure that every dollar invested ...

Thryv® (NASDAQ: THRY), the leading provider of small business sales and marketing software, has announced the promotion of ...

AGC Studios, Stuart Ford’s independent content studio, is promoting sales and distribution executive Sara Ghorra to vice ...

Five new hires and four new promotions as Oni Press takes three new staffers from Boom Studios and more besides.

Marketing copywriting drives online retail, shaping how potential customers perceive your brand, products, and services.

New Delhi: Shaving products maker Gillette India reported a 27% increase in advertising and sales promotion expenses, ...

A sales drop in the mid-single digits in Kraft Heinz’s fourth quarter and in the low single digits for the year sent the CPG giant’s stock tumbling, but executives have a plan to claw back losses – th ...

Earlier this month, finance minister Nirmala Sitharaman announced relief on taxes for those with an annual income up to ₹12 ...

The Golden Arches will emphasize menu innovation in the chicken category this year to recover traffic momentum that was ...

The Los Angeles International Wine & Spirits Challenge brings winning wines and spirits to a diverse and discerning audience.

The revenue from operations too sees an uptick for the FMCG conglomerate. The hygiene and health arm reported a revenue of Rs ...