BOGO, Going out of business sale, coupons, rebates, discounts, all of these are examples of Sales Promotions that firms use to entice customers to buy or at least visit their store. Here we look at ...

Surveillance pricing” — adjusted to what an individual customer is likely to pay — drew inquiries from the Biden ...

One reason for this fragmented approach is the antiquated, broken system across sales, marketing and communications teams.

By M. Muniru HUSSEINI, PhD Business-to-Business (B2B) sales are foundational to the sustenance of many industries, including manufacturing, technology, trading and professional services. They form the ...

Understand GST implications for SEZ service units, including registration, zero-rating, DTA supplies, RCM, and ITC refunds.

At West American Rubber Co., paying it forward matters. Maria Garcia-Cervantes, sales manager at the Orange, Calif., rubber ...

Uniqode analyzed news coverage and industry reports to explore how consumer expectations have shaped in-store shopping over ...

The estate agent we have chosen wasn't the cheapest of the three quotes we got, but we thought the agent really knew his ...

These discounts range from your big-box retailers to some more specific shops that could help you score a deal either ...

In a fiercely competitive QSR environment, where razor-thin margins demand precision, a surprising culprit is holding brands ...

Restaurant loyalty programs are increasingly popular, but they’re far from a silver bullet for driving traffic. Just ask ...

ZEISS Group recently announced that Martin Fischer will officially take on the role of President and CEO of ZEISS Greater ...