Here are Salesforce's three best practice recommendations for every organization integrating AI into their service approach.

And for shoppers, Einstein Copilot, created in September 2023, now incorporates customer data such as location and purchase history into its product recommendations for users.

Robin Washington, chief operating and financial officer at Salesforce, talks agentic AI and offers career advice.

A fashion retailer, for example, could connect CRM data like customer purchase history and service interactions with non-CRM data, such as social media sentiment, to deploy a custom AI model that ...

Isolation and social distancing during the pandemic made personal connections more important than ever. Savvy businesses took note, and many companies that put customer relationships first during ...

Interestingly, Salesforce also found that whilst great customer experiences continue to be as important to buyers as the product or services they provide - what constitutes a ‘great experience' is ...

AT&T will deploy Salesforce Customer 360 to create a single view of every customer across every touchpoint—whether it happens in person at a storefront, over the phone, in a business setting or ...

Marc Benioff said AI at Salesforce achieves 93% accuracy in customer interactions.. We're in the midst of a "digital labor revolution," potentially worth trillions, Benioff says. "AI is doing 30 ...

Salesforce has announced plans to acquire Airkit.ai, a low-code platform that helps e-commerce companies build AI-powered customer service agents. Terms of the deal were not disclosed.

Good morning. Salesforce has reached a milestone with Agentforce. The Fortune 500 company added its product, Agentforce—an autonomous AI agent platform—to provide customers with 24/7 AI ...

Marc Benioff said AI at Salesforce achieves 93% accuracy in customer interactions. We're in the midst of a "digital labor revolution," potentially worth trillions, Benioff says. "AI is doing 30 to ...