We look at where a customer data platform sits alongside other technologies that offer features to boost customer experience ...

If generative AI companies aren’t an asset bubble, then they've gone to a lot of trouble to look like one. The post The latest AI-powered martech news and releases appeared first on MarTech.

Integrating Workday and Salesforce isn’t just about connecting two systems; it’s about unlocking strategic advantages that ...

Salesforce's Service Cloud unit is expected to generate $9.7B revenue in 2026, with 8.5% growth rate and potential for 12% in ...

BofA maintained its Buy rating on Salesforce (NYSE:CRM) while taking a deep dive into the company's largest business, Service ...

To stay relevant, marketers must evolve from mere content creators to AI facilitators, curating autonomous tools that can ...

Prosecutors say the CFA Institute's former marketing chief embezzled millions and bought a $150k engagement ring ...

MarketingProfs believes that learning changes lives. Our marketing training, courses, events, and free resources on topics like content marketing and email teach marketers the skills they need to plan ...

But the test won’t focus solely on whether data can be well managed in the cloud—these days, that’s a given—although it’s not without complexity.

Investment in leading account and intent-based sales and marketing providers and technology solutions for the beverage industry Investing in sales intelligence and engagement platforms is not merely a ...

Delivering an account-based experience is the best way to succeed in reaching finserv buyers digitally and catering to their heightened expectations.