Rutgers Business School’s marketing analytics program provides quantitative skills and communication abilities ...

Marketing leaders shared how their brands are leveraging AI to enhance consumer connections during BI's CMO Insider breakfast at Cannes Lions.

Ariel Kelman, the president and CMO at Salesforce, talks about AI agents and how they can support marketing and sales teams.

Salesforce just announced the release of Marketing Cloud Next, an evolution of its leading marketing solution to end traditional ‘do-not-reply’ marketing.

AppOmni researchers found 20 insecure configurations and behaviors in Salesforce Industry Cloud’s low-code app building components that could lead to data exposure.

Salesforce launches Marketing Cloud Next and ends do-not-reply marketing with AI agents that engage in two-way conversations.

Salesforce launched Marketing Cloud Next, a major update to its marketing platform that replaces traditional one-way messaging with AI-powered, two-way engagement across channels.

Marketing Cloud Next automates manual tasks and brings enhanced personalization to customers' communications with brands through the use of agentic AI.

A new journey builder for enterprise subscriptions Over 200 updates to the HubSpot platform have been announced, but the one that caught my attention as a marketer is the new Journey Builder. HubSpot ...

Google Cloud touts new AI tools to simplify marketing, customer experience At Google Cloud’s Next ’25 conference, the tech giant will lay out innovations that speak to how marketers can use artificial ...

Adobe Inc. is taking aim at its rival Salesforce Inc. in the customer experience department with the launch of a new tool for orchestrating artificial intelligence agents within its flagship Adobe ...