Instead, opt for quotes detailing the impact on end-users. As with many details in a press release, ask yourself why your reader should care and answer that question using a pointed quote, in ...

However, this omission could be a lost opportunity. After all, press releases – which typically carry a word count of 400-600 – don’t take long to put together and yet, if done well, they ...

The success of a social media campaign is reliant upon the networks and users themselves. Here is how to craft a press release that incorporates social interactivity.