Lyft just got a new logo, but you probably didn’t notice it.

The Big 12 is home to some of the most unique brands in college athletics. Those schools also have some of the nation's best ...

Creating a logo with AI tools can feel empowering—quick, easy, and full of options. But the same speed and convenience can ...

Finally ready to drive the point home, JLR has let a logo leak for its new Range Rover brand, which will be the first logo to appear on these SUVs in their 55-year history. Speaking to Autocar, JLR ...

It all ties back to one design tweak from 1969. Today, Coca-Cola has one of the most iconic brand identities in the world—so iconic, in fact, that one 2010s study found that “Coca‑Cola” is the ...

Bentley has updated its emblem for just the fifth time since its founding in 1919, and without breaking hard from 106 years of branding tradition, it still manages to be the most radical redesign in ...