Ten classic logos that were scrapped after public backlash. Learn why these changes failed and what brands can do to avoid ...

The Big 12 is home to some of the most unique brands in college athletics. Those schools also have some of the nation's best ...

Creating a logo with AI tools can feel empowering—quick, easy, and full of options. But the same speed and convenience can ...

It all ties back to one design tweak from 1969. Today, Coca-Cola has one of the most iconic brand identities in the world—so iconic, in fact, that one 2010s study found that “Coca‑Cola” is the ...

Bentley has updated its emblem for just the fifth time since its founding in 1919, and without breaking hard from 106 years of branding tradition, it still manages to be the most radical redesign in ...

Discover 45 powerful typographic logos that prove font choice is everything. Get honest advice on why a wordmark is your best branding tool.

Examples of Semiotics in Advertising. Semiotics are frequently used in advertising to signify an advertiser's message through the use of signs or symbols.

HISD shared a preview of its “refreshed visual identity” and new district logo Tuesday, which it plans to launch this summer as part of a planned rebrand.

The University of Texas at San Antonio — currently branded as UTSA — wants to drop its signature bright blue-and-orange sans-serif logo for a more nuanced one that identifies it as UT San ...

The Trump admin said a soccer player had a gang tattoo. It’s a tattoo of Real Madrid’s logo.

In samples NASA brought back from the asteroid Bennu, scientists have discovered of organic compounds, including key building blocks of life like amino acids.