Each type of marketing service strategy has a specific purpose and goal. Client Referrals One of the best ways to market an intangible is through word of mouth, according to Entrepreneur.

The marketing strategy behind a small business product or service moves through multiple phases before it successfully generates consumer interest in the product. The key phase -- and often the ...

The world of professional services marketing is not generally known for early adoption of cutting-edge marketing techniques. As I see it, there is one underlying reason: Professional services ...

For example, a marketing plan for a B2B software-as-a-service company could include: • Sending a weekly newsletter. • Posting thought leadership articles on LinkedIn.

Cobalt Keys LLC’s company website provides a wealth of information on their specialized services. Explore more about how they employ advanced AI solutions to analyze online presence and effectively ...

Offer 'Buy Online, Pick Up In-Store' Service. Another effective marketing strategy for brick-and-mortar businesses is offering a buy online, pick up in-store (BOPIS) service.

Your customer service team is either helping you retain customers... or it's helping you lose them. By overcoming these three challenges of customer service, you can give your customers better ...