So, choice of metaphor really matters — and taking health and crime as two examples here — might even be life-changing. Marketing metaphors Okay, so maybe you’re convinced that you need to choose your ...

Corporate executives often use war metaphors like “declaring war on the competition” to project strength and confidence in their strategies. Research reveals that these aggressive metaphors ...

Here at Science Friday, we’re big fans of metaphors. They can make complicated scientific concepts easier to understand, for both non-experts and scientists themselves. For example, “the big bang” ...

Let’s venture into the animal kingdom and explore some of the terms and expressions that are derived from these denizens.

Throughout history, metaphors and figurative language have been used in health and social care to aid communication, visualise illness and conceptualise thinking. This article, the second in our ...

The difference: An idiom is a saying or a phrase that is used to describe a situation, a metaphor is an indirect comparison to describe something, and a simile is a direct comparison.