From Facebook posts to online-travel reviews, even brief, informal pieces of writing that follow these rules get more likes, shares and so on. Serious writers should also take note.

These basic rules cover important aspects like sentence structure, parts of speech, tenses, ... Also Read: Article Writing Format. Basic English Grammar Rules for Beginners.

Keep Your Writing Simple and Jargon Free. A pair of studies come to the same conclusion: Complex, jargon-filled writing makes people question your intelligence.

Why it matters. News outlets that appear ahead of the curve have already implemented KISS strategies. For example, Ezra Klein, a journalist who founded the explanation-focused news site Vox, ...