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It’s also important to note that profit is not the same as cash flow. [Read more: How to Calculate Small Business Profit] When should a business assess its profitability?
The profit and loss (P&L) statement is a financial statement that summarizes a company's revenues, costs, and expenses incurred during a specified period.
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The profit-and-loss statement example from ATBS that follows includes valuable operating information -- percentage of revenue calculations for expenses, for instance.
Many people get confused about this because the financial projections that you include--profit and loss, balance sheet, and cash flow--look similar to accounting statements your business generates.
Digital marketing channels make ROI measurement easy, but the value of other powerful marketing tactics can be harder to measure directly.
Learn the importance of accurate P&L statement reporting and how it may keep your business on the right track and sound financial footing.