Social media and PR are strongest when they connect brands with consumers and the media at the same time. One such example is Dove’s long-running “real beauty” campaign.

Social media has its own lane and can work in tandem with your PR efforts for a lasting impact. In fact, many say that in today’s digital spaces, you can’t have one without the other.

Many see social media as a major driver of brand perception. It’s no wonder 33% of PR professionals rely on social media daily, while 17% use it weekly. For brands, 43% are more likely to make ...

For more information on Cultivate PR & Social Media, please visit https://www.cultivate-pr.com or call 305-608-5350. Contacts.

The social media graphics and video thumbnails may look official, but our team of meteorologists says you should listen to the experts – not influencers who rely on clicks and follows.

A university in Ireland is offering a course for wannabe influencers, starting in 2024. Southeast Technical University's Content Creation degree will train a new generation of influencers.