Videos have the potential to tell immersive stories, and business leaders should make video content a priority.

American Eagle’s partnership with the already controversial actress has created major controversy online, despite the ...

Perdue Farms wins top marketing honor with creative Super Bowl campaign featuring Wayne Brady, driving significant brand ...

Minority-owned media only makes up five percent of total media spend. It should be much more—and this 'Love Island' interview ...

Companies that rely on digital marketing and social media are now facing serious consequences over music copyright. Many have been hit ...

The rise of social media was quickly followed by the advent of the "influencer"—an online content creator who builds ...

So many trendy fitness items are manufactured quickly and cheaply to capitalize on social media buzz. They're designed to ...

Join Hal Crawford, Tim Burrowes and Abe Udy for a look at everything under Australia’s media and marketing umbrella.Over the weekend, Google ramped up the under-16s social media ban fight by sending ...

Today, AI is not just a tool—it’s a strategic asset. Its power to personalize messaging, optimize campaign performance and ...

AI influencers represent the cutting edge of digital storytelling. But when applied to pharmaceutical marketing, innovation must be balanced with integrity.

"We want our team to have every tool at their disposal that is going to make them efficient, optimized and smart," the president of Interdependence said.

The trend of old Nigerian songs going viral on TikTok could motivate more companies to invest in catalogue acquisition, which ...