Some 43% of Americans consume content on social media without interacting (liking, commenting, etc.) or creating their own posts, according to recent research.

Retailers are building their own media networks to compete for ad budgets, offering brands a way to reach shoppers beyond ...

Read results of a new research on search advertising conducted by WARC, in partnership with TikTok and behavioural scientist ...

We view Meta as the clear leader in social media. The firm’s application lineup, which includes Facebook, Instagram, WhatsApp, and Messenger, has close to 4 billion monthly active users, giving Meta ...