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For our Question of the Week, we asked the social media folks of adland to share the strategies they use to hand.

Minority-owned media only makes up five percent of total media spend. It should be much more—and this 'Love Island' interview ...

What if you could tap into 20 years of authentic consumer conversations to transform your marketing strategy? In this special ...

AI influencer Mia Zelu fooled thousands with her fake life of luxury – sparking an authenticity crisis up-ending social media strategies.

In the first part of this series, we explored four fundamental laws of marketing that any effective MMM solution should ...

In return for the convenience AI provides us, our feeds have filled up with passages garnished with the same set of vocabulary and fever-dream-like images ...

When brands shape their marketing to nudge societal conversations, everyone wins, says Modon Holding’s Dina Jreissati.

The platform is expected to launch in September with digital and social-first coverage, followed by official events and ...

Mia Zelu — the artificial intelligence bot who fooled thousands with her fake Wimbledon posts — underscores how quickly ...

Leveraging social media and influencers in digital campaigns is a strategy that has taken the marketing world by storm.

Creators can deliver great results. But, Andrew Rowley of Jaywing explains it’s important to take a strategic, data-informed ...