Apply these principles to stay relevant and keep up with the care and concerns of your community of followers.

Social media isn't only a way to connect with others -- or at least, feel like you're connecting with them -- it's also, ...

Duo was fatally hit by a Tesla Cybertruck, the language-learning company announced this week. The snarky owl has been the ...

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Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  Now as the marketers what’s ...

As Musk digs deeper into politics, a number of big brands are looking to resume their ad spend on X. “Sociable” is the latest commentary on important social media developments and trends from industry ...

Ryan Morris, CEO of Max Edge Media Agency, specializes in helping high level creators and companies maximize their organic reach. There’s no doubt that the social media landscape has completely ...

Google's marketing mix model platform ... which were built for offline media and often struggle to accurately measure performance media like Search ads and AI-powered campaigns.

Google has launched Meridian, an open-source Marketing Mix Model (MMM) designed to help marketers optimise their advertising budgets. According to Google, the tool has been tested with hundreds of ...

Companion, a sci-fi-horror-thriller directed by Drew Hancock, has sparked a wide range of reactions on social media, with many ... "Go in blind and avoid the marketing," the user advised, urging ...

Losing TikTok as a channel threatens to derail a number of advertising campaigns. However, by identifying the right channels and marketing mix, advertisers can ensure they’re not losing ROI on their ...